What is Promotional Marketing?

What is Promotional Marketing?

To put it short; promotional marketing is a way to spread awareness and knowledge of your brand to a wider audience in order to assist with sales and brand recognition through a planned-out strategy.

Promotional marketing strategies can be implemented in various ways, through; emails, social media, influencers, content, referral, or even products. One of the most successful marketing strategies is through referral as 92% of consumers will consider a purchase based on a friend’s recommendation rather than any advertising campaign.

Another powerful marketing technique is through promotional products, and we’re not talking about Christmas crackers sort of “gifts”. With each passing year new techniques, products and solutions are presented which allow promotional products to be not only higher quality but eco-friendly, recyclable, and practical. Eco-friendly is the big keyword there as 85% of people around the world think sustainably when making purchases. So in this case it’s important to consider what light you’d like to be painted in.

Effective Marketing

In order to make promotional marketing effective it is important to do your research and understand the needs of your target audience. Remember to set realistic goals; you may not be able to tick all the boxes at once but one step forward is better than two steps back.

What sort of results are you looking to get back? Increased sales, busier website or social media traffic, perhaps an increase in the number of inquiries? What channels are you looking to promote your campaign on? Do you have a promotional message that will target the correct audience? Have you considered how much you’re looking to spend in order to achieve your goals?

Although all these questions seem a tad overwhelming at first, it’s definitely not impossible to do, especially considering the benefits. There are also people out there (like us) that can help.

There are many marketing strategies out there to help you promote your brand, your product, and your values. We do however believe the most personal way of all is through product marketing, after all, it’s the thought that counts.  

Check out our merchandise finder to explore different products we can source and print for your business.