What Do Consumers Really Want from Merchandise?
What Do Consumers Really Want from Merchandise?
In a world where sustainability is at the forefront of nearly all brands, we must ask ourselves – What do consumers really want from merchandise? Is there much desire for endless bottles, keyrings and trolley coins, in this day in age?
The British Promotional Merchandise Association (BPMA) recently conducted two insightful surveys, focusing on Pride event merchandise and branded water bottles. The findings reveal strong consumer preferences for practical, high-quality, and sustainable promotional items.
What This Means for Your Brand:
Practical and sustainable merchandise will resonate the most.
While the rainbow remains iconic, or reflects the brand’s colours – a minimalist approach is gaining traction.
Offering branded reusable items (cups, tote bags, etc.) aligns with both consumer preferences and sustainability goals.
Water Bottles: Are They Still a Best-Selling Promotional Item?
BPMA also surveyed 300 consumers aged 16-40 about their habits and preferences regarding branded water bottles. The results confirm that water bottles are among the most effective and appreciated promotional products.
Consumer Buying & Usage Habits:
94% of people already own a water bottle, and 27% have at least four.
Even though most consumers already have a bottle, 69% say they would still appreciate another one from a trusted brand.
What Features Matter Most?
- Leak-proof (58%) and durability (52%) are the top priorities.
- Stainless steel is the preferred material, followed by aluminium—highlighting a preference for premium, long-lasting products.
What This Means for Brands:
- High-quality branded water bottles have long-term value—they are reused daily, providing consistent brand exposure.
- Even consumers who already own multiple bottles are open to receiving another—especially from a company they trust.
- Choosing stainless steel rather than plastic aligns with the growing sustainability movement.
Key Takeaways:
Both surveys highlight a clear consumer shift toward practicality, sustainability, and quality. Whether you’re preparing for a Pride event or looking for everyday promotional products, here are two things to think about when branding, with the consumer and sustainability in mind.