Festival Merchandise Trends in 2025 

Festival Merchandise Trends in 2025 

As the 2025 festival season heats up, so too does the opportunity for brands to leave a lasting impression. The British Promotional Merchandise Association (BPMA) recently surveyed 200 festivalgoers to discover what merchandise they’d love to receive this year — and the results speak volumes about changing consumer preferences.

Wearability Wins: Printed Tees Take the Lead

Topping the list at 33%, printed T-shirts or vests were the most desired merchandise item. It’s a clear signal that fans want something wearable, memorable, and Instagram-worthy. Festivals are more than music; they’re identity statements, and branded tees make fans feel part of the moment while offering long-term brand visibility long after the night.

Reusability Is Rising

Closely following were reusable water bottles (20%) and reusable tote bags (16%). These results highlight a growing trend that sustainability matters. Festival-goers are becoming more eco-conscious, and brands that provide reusable, functional items are not only aligning with audience values but also ensuring their merchandise gets used again and again.

The Niche but Noteworthy

Limited edition / a one off design (12%) – Suggesting that exclusivity and something more personalised works well

Bucket hats (8%) – A stylish but slightly less essential accessory – more for show or on the day use

Branded ponchos/rainwear (6%) – A practical choice for the unpredictable British summer.

LED accessories (5%) – Fun, but perhaps less likely to be reused post-event.

Key Takeaways for Brands

• Functionality First: Fans want merch they can use, wear, and re-wear. Reusables and clothing dominate.

• Eco-Friendly Is Essential: Sustainability is not just a bonus — it’s a baseline expectation these days.

• Experiential & Exclusive Works: Limited edition pieces still create buzz, especially when tied to artists or collaborations.

Final Thought

If you’re planning your festival strategy for 2025, let this be your blueprint: think practical, sustainable, and wearable. From printed vests to refillable bottles, merch that blends function with fandom is the best way to stand out in the crowd — and in your customer’s memories.

If any of these products take your fancy, please let us know and we’ll be happy to send you a quotation or visual! For inspiration check out our merch website by clicking here.