What Point of Sale Material is best for my brand?
What POS is best for my brand?
Point of Sale Material (POSM) is essential to advertising brands in all kinds of locations to help highlight and sell products because they speak directly to your customer in a physical format. It is an area of constant innovation driven by the need to be different and more recently, eco-friendly properties, either made in a sustainable way or able to be easily recycled at the end of its life.
The main areas POSM is used in a Retail environment:
- On Shelf
- Off Shelf (end of aisle / other areas of the store)
- Till area
- Outside the store
- Ceilings, floor, and other areas to direct consumers
POS hits consumers at many points on their journey through a Convenience store:
Not to mention, it’s important to pick out the areas you want to engage your consumers to ensure they don’t forget your products.
Point Of Sale Material
Furthermore, with Eco Friendly being a big consideration for most UK brands & Retailers, producing materials to be recyclable at the end of life is important.
Most materials are recyclable (whether it is processed or converted into something else), the question for any marketeer is how they will be recycled & what is the likelihood of them ending up in Landfill.
For example, a PVC banner can be recycled at a recycling facility, so if taken to a local recycling centre or specific processing facility. However, this is not easy for the user, so very likely it will end up in the general waste.
In comparison, with a cardboard material display, the same person could put into their kerbside waste, increasing the chance of it being recycled.
Moreover, here are some examples of materials that can be easily recycled at the end of life …
- Cardboard
- Paper flyer etc
- Display Board
Of course, it depends on the local authority, but these are commonly recycled materials.
Additionally, other common materials that POSM can be made from are below:
- Foamex
- Foam core with PVC outer, very durable material
- Polyvinyl chloride (PVC)
- Common in banner products and other outdoor products
- Polyethylene (PE)
- More easily recyclable, not as durable as PVC
- Acrylic
- More for permanent displays, strong and durable
- Vinyl
- For floors, windows, and walls
- Diabond
- Like Foamex, using alternate materials, strong and durable.
- And many more
POSM Buying Management
To conclude, we have many years of experience helping our customers to get the right POS for their promotions. Bringing their projects to life in store with the best materials. Working with many fantastic factories to deliver a single point of contact for a full range of options.
Contact us today to discuss your next promotion.