A Guide to Custom POS Displays

A Guide to Custom POS Displays

Point of sale displays (POS) are an essential part of any retail business. POS materials are visual aids that are used to attract customer’s attention and influence their purchasing decisions. POS materials are generally placed in strategic areas around a store, such as near the checkout counter, the entrance, or the gondola end of the aisles.

Why should my business use it?

There are several reasons why businesses should use point-of-sale materials.

1. POS materials are an excellent way to increase brand awareness. By placing your brand’s logo and tagline in front of customers, you are more likely to stick in their minds.
2. POS materials can help increase sales by highlighting a product’s features, benefits, and discounts.
3. POS materials can help create a better in-store experience for customers by guiding them through the store and creating a visually appealing atmosphere.

A study of over 3,000 shoppers found that 82% of their purchase decisions were made while in a store, 62% made an impulse buy while shopping, and 16% of their unplanned purchases were driven by in-store promotions.

Custom Point of Sale Materials

Custom point of sale (POS) materials can boost your sales and enhance your brand image. Here are a few benefits of using eco-friendly and sustainable materials for your POS displays:

1. Environmentally responsible: By using eco-friendly materials, you can show your customers that you care about the environment and are committed to reducing your carbon footprint.
2. Better brand image: Reinforce your brand messaging and create cohesive in-store experiences.
3. Bespoke: Custom POS materials allow you to create unique displays that will capture the attention of your target audience and help you stand out from the competition.
4. Higher sales: Custom POS materials can help increase your sales by drawing attention to your products and creating a memorable shopping experience for your customers.

Eco-Friendly POS Displays and Material

Eco-friendly and bespoke point of sale materials help your business stand out, and in recent years this has been a growing trend. Brands are realising that they can create a positive impact on the environment by using sustainable materials in their marketing efforts. Eco-friendly POS materials can include biodegradable or compostable materials, recycled materials, and materials made from sustainable sources.

You can read more on the best materials to suit your business needs here

The Future of POS

In the future, we can expect to see more innovation in POS materials. One trend is the use of interactive displays, such as touchscreens and augmented reality. These displays can provide customers with more information about a product and make the shopping experience more engaging and relevant.

Take a look at the best POS for your campaign here…

Next Steps

At The Sourcer, we specialise in creating innovative, custom and eco-friendly POS materials for businesses of all sizes. Our team of experts can help you create eye-catching and effective displays that will help increase brand awareness and sales. With our commitment to sustainability and excellent customer service, you can trust us to create high-quality POS materials that align with your brand’s values.

In conclusion, POS materials are an essential part of any retail business. They can help increase brand awareness, boost sales, and create a better in-store experience for customers. As we move towards a more sustainable future, eco-friendly POS materials are becoming increasingly popular. At The Sourcer, we can help you stay ahead of the curve with innovative and eco-friendly POS materials that align with your brand’s values. Contact us today to see how we can help your business grow.