B2B Loyalty Schemes Designed for your Business

B2B Loyalty Schemes Designed for Business

Many of us already are a part of some sort of loyalty scheme, wherever it’s your preferred supermarket or favourite clothing store, spending money for a return has high marketability. These types of loyalty schemes, we use at shops are the most commonly used (business-to-customer, B2C schemes). But what about B2B loyalty schemes?

B2B loyalty programs (or B2B rewards programs) are customer retention solutions with specific features and loyalty logic designed to help businesses establish brand loyalty with the businesses they sell to. 

What are B2B loyalty schemes?

A business-to-business loyalty scheme is less heard typically but it is something that can make a stark difference in boosting your sales. These schemes are usually created for a much more tailored audience. This is why it is important to narrow down who exactly will be buying from you. It is also important to know how you will both benefit from this system. Once you know this it will heighten your success on both ends. These programs can boost customer satisfaction and diversifies your business from the masses, see our case study here.

What are the perks?

The benefits of being a part of these schemes are for a business it keeps customers coming back for more and feeling a part of your business, a more personal communication. The key is customer retention and making sure that reward or experience is what stays memorable and enjoyable. If this is the case, they are more likely to return, recommend and engage with you. Therefore, having the best reward system is essential.

Statistics, Staying Loyal!

77% of British adults are members of at least one loyalty programme. (Source: thedrum)

70% think loyalty programmes are a great way for brands and businesses to reward customers

75% of consumers say they favor companies that offer rewards. (sourcer: Smallbizgenius)

If you would like to know more about loyalty and how we can benefit your business, check out our case study and loyalty page.

Furthermore, you check out our 2022 Catalogue here for inspiration

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