What are the different types of point-of-sale displays?
What are the different types of point-of-sale displays?
Point of sale (POS) plays a big part in the marketing world, unknowingly you experience it on every trip to your local supermarket, your favourite café, or even when getting your hair done at your regular hairdressing salon. It’s a specialised form of advertisement that’s non-intrusive but always around. POS displays come in many forms, some naturally bringing your attention more than others.
Let’s go over some examples of POS displays and their uses.
Tabletop Chalkboards
Tabletop chalkboards are a great way to advertise the most recent deals without the need to overspend on disposable forms of POS. Most commonly used in bars, pubs and restaurants. It’s a great way to advertise to each and every table as well as a quick and convenient way to keep on top of any ongoing promotions.
Floor Stickers
Floor stickers come with great benefits. With the ever so changing world and a time where smartphones have taken over our lives, this is a perfect solution for those looking down at their phone or their shopping list. The stickers are available to be printed in full colour in any design of your choice and printed on a monomeric vinyl which is then laminated with a textured anti-slip laminate.
Bollard Covers
Staying on the “shop” subject, bollard covers are a great way to entice your customer base before they even have a chance to walk through the door. With the availability to print them with a design of your choice, including a different design on every panel and their cost effectiveness, they’re definitely one of our favourite solutions. There is now also an option of a cardboard version of bollard covers which can be fully recycled at the end of its life, this may be a great option should you need to keep frequently changing them out.
Billboards
Billboards are for those who like to be a little bit extra. Why settle for a smaller demographic when you can choose a much wider audience? This solution is for campaigns which focus on precisely that, a wider and more generalised demographic. Perfect solution for car advertising above a busy motorway or a retail store in the centre of town.
Swinger Pavement Signs
Swinger pavement signs are a great solution for smaller storefronts, railway stations and a variety of other public places. What makes this one great is that the graphics are replaceable so there’s no need to spend extra on a full unit.
Literature Stand
Literature stand or brochure stand. A perfect addition to an event, a trade show or internally. A great solution to spread awareness and give people availability to take what they need for that little extra reminder.
There are plenty of solutions for some great point-of-sale displays, and these are just a few of them. If any of these are not quite what you’re looking for, don’t fret, we have plenty of solutions up our sleeve. For more information about POS materials and their benefits check out our blog on “What Point of Sale Material is Best for my brand?”.